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- History of Local SEO
- Local SEO Stats and Facts
- The 7 Biggest Reasons for Needing Local SEO
- Strategies for Using Local SEO
- Using Local SEO in Online Advertising
- Tracking Local SEO Results
- 3 Vitals Your SEO Consultant Must Have
- 7 Questions to Ask a Local SEO Consultant
- Your Next Steps
- Recommended Resources
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Local SEO Stats and Facts
So aside from being a part of the Internet that has a somewhat lengthy history, what really is local SEO? Local SEO is simply a part of your website and online marketing that involves using specific techniques to get your name, your website, and your business out to those that are most likely going to see and use it – those that are already right in your own backyard.
Still don’t think that local SEO is all that big, or something that you don’t need to concern yourself with yet? That kind of thinking is dangerous, and could make your business miss out on a large portion of the market. When considering how important local SEO is for your business, consider these statistics:
- There are currently 50 million Google Places; of these, businesses such as restaurants, optometrists, dog parks, and transit stations (to name just a few,) are listed.
- Even with so many Google Places listings, still only 10% of the listings have been claimed.
- More than 4 million business listings have been taken by business owners on Google Places; of those 4 million, two million have been claimed in the United States.
- Place Pages are viewed millions of times every single day.
- 20% of searches that are done on Google have a location included with the keyword.
- Since 2008, the number of online local searches is up by 58%.
- The number of people reading local newspapers is down by a whopping 40% – 80%; meaning that if this is the only way you get your name out there, fewer people are seeing it now than they ever were before.
When a customer is looking for your business, or the product or service that your business offers, they’ll use local SEO to find you. So let’s take the mortgage brokerage example again. Customers who are not searching locally will simply enter “mortgage brokers” or “mortgage brokerages” into the search field of the search engine.
These customers likely won’t find your business, but as local SEO and local searches become more and more popular, the number of customers not using local search features will dwindle. However, customers who are searching locally might enter “mortgage brokers Nashville,” in which case your business will likely show up – if you’re employing local SEO strategies and techniques in your online marketing strategy.
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